Description

Digital Marketing

Authored by Damian Ryan and Calvin Jones and published by Kogan Page, this 289-page book is an ideal resource for any moderate reader looking to grasp the intricacies of digital marketing. Designed to be accessible yet comprehensive, it perfectly balances foundational knowledge with practical application.

“Digital Marketing Fundamentals” fairly focuses on different, key modules of digital marketing, providing a well-rounded education rather than specializing in just one area. This makes it an excellent choice for learners aiming to establish a strong understanding of Digital Marketing Fundamentals. Beyond the basics, the book equips readers with the essential skills for generating effective marketing strategies for businesses. Whether you’re a student, a business owner, or a marketing professional seeking to solidify your digital acumen, this medium-sized book offers the depth and breadth needed to confidently navigate and succeed in the digital marketing landscape.