Description

Internet Marketing textbook

Authored by the insightful trio of Alex Trengove Jones, Anna Malczyk, and Justin Beneke, and published by GetSmarter, “The Internet Marketing Handbook” is a comprehensive and forward-thinking guide spanning 229 pages. This essential textbook offers a deep dive into the dynamic world of internet marketing, catering to both novices and seasoned professionals.

The book meticulously covers the foundational aspects of digital promotion, beginning with a clear and concise answer to “What is Internet Marketing?” It then takes readers on an enlightening journey through the history and pioneers of Internet Marketing, providing crucial context to understand how the field has evolved.

Moving beyond the past, the authors skillfully navigate today’s Internet Marketing context, dissecting current trends, strategies, and challenges. Looking ahead, the handbook dedicates significant attention to future trends, equipping readers with the foresight needed to stay competitive in an ever-changing digital landscape.

Perhaps one of its most valuable contributions is its focus on how the tactics taught in this textbook fit together. The authors emphasize the interconnectedness of various internet marketing strategies, helping readers to not just learn individual tactics, but to understand how to integrate them into a cohesive and effective overall marketing plan. This holistic approach makes “The Internet Marketing Handbook” an indispensable resource for anyone looking to master the art and science of digital marketing.